BtoBet's new industry report describes a player-centric betting approach

BtoBet’s latest Industry Report “A Player-First Approach” outlines the need for the betting industry to provide a betting ecosystem that provides a new omnichannel dimension that meets the players’ demands for a more seamless integration with new smart technologies that are set to reshape the industry in the short term.

Some of the topics that are addressed in the document aim to answer questions such as “Who are my customers? What do they want and need? How do they behave? What is driving their behaviour? How is it possible to engage my players, increase customer loyalty and achieve a seamless and holistic user experience in the age of digital disruption?” 

The report also includes exclusive interviews with Sharp Alpha Advisors’ Lloyd Danzig, and Feefo’s Ben Marley focusing on the evolving iGaming landscape and the scenarios that companies are required to meet in order to shift their approaches to meet their players’ stances to retain their market share.

The document details elements of the new Neuron 3 betting platform – amongst which a wider spectrum of available channels – that will be unveiled during ICE London. A meeting for an exclusive demonstration of the new Neuron 3 platform at Stand S1-320 can be scheduled on the company’s website.