BtoBet launches Neuron 3 worldwide campaign

BtoBet announced Thursday that it has rolled out a new worldwide campaign ahead of the official launch of its Neuron 3 betting platform at ICE London, incorporating a new disruptive concept envisioning the flourishing of the platform’s core technology and its gradual metamorphosis throughout the various stages of the user journey to create a player-centric betting ecosystem.

The new platform will provide operators with all the business management tools, APIs, widgets, and content enabling them to focus on optimizing the UX aspect of their business, effectively resulting in a differentiated, focused, and truly customizable betting experience.

The morphing of the betting experience around the individual player aptly envisions how operators are able to strike the perfect balance by making full use of the tools readily integrated in the platform’s core technology in order to optimize the experience that will accompany their players throughout their betting journey, no matter the time, channel or gadgets involved.

BtoBet’s Chief Marketing Officer Sabrina Soldà stated that “most markets are evolving in such a way where differentiation amongst the competition is not only more and more sought for by the operators themselves in order to compensate for an increasingly saturated industry, but also at the same time more difficult to achieve due to technological constraints where in most occasions the end result of the whole UX is directly dependent and reflects the way in which the platform providers envisions the whole player journey. Neuron 3 is a definitive and significant step forward from this regard, with operators truly able to express and develop the player experience according to their target customers.”

Neuron 3 will be unveiled during ICE London, at BtoBet’s Stand S1-320.