Former SugarHouse debuts new Rivers Casino Philadelphia name

SugarHouse Casino celebrated Tuesday its rebranding to the new Rivers Casino Philadelphia, as previously announced. There’s no change in ownership of the property, which opened in 2010 on Delaware Avenue.

The rebranding represents a $15 million investment in the property, which includes the all-new $5 million state-of-the-art BetRivers Sportsbook; a redesigned gaming floor; and new amenities, such as Jack’s Bar + Grill, a new restaurant opening soon – all under the Rivers Casino brand. Announced with these changes is Rush Street Gaming’s continued commitment to be “a proud community partner to the city as Rivers Casino Philadelphia.”

Rush Street Gaming and its affiliates, which own and operate Rivers Casino Philadelphia, currently have three other casinos in the U.S. operating under the Rivers Casino brand —Pittsburgh, Pennsylvania; Des Plaines, Illinois (Chicago area); and Schenectady, New York.

“Having a unified brand will provide a seamless customer experience across the Commonwealth with our bricks-and-mortar casinos, mobile and online, and even our sportsbooks, all part of the Rivers Casino family,” said Greg Carlin, CEO of Rivers Casino Philadelphia and Rush Street Gaming.

The transition to Rivers Casino Philadelphia began earlier this month with the unveiling of the brand new BetRivers Sportsbook. It is three times the size of its previous, temporary location and is located in the space formerly occupied by the Lucky Red bar.

The luxurious sports lounge includes club chairs and table seating for approximately 115 guests and a 56.5-foot by 10.5-foot LED central monitor. The video wall is accompanied by eight additional 80-inch flat-screen, high-definition monitors that enhance the overall viewing area. The sportsbook also includes 22 self-service betting kiosks and six betting windows. Food and beverage service, including text-to-order menus, is available.

Recently, Wells Fargo Center unveiled the BetRivers.com Sports Lounge and the Rivers Casino Philadelphia Sports Lounge as complements to the new BetRivers Sportsbook. Fans in-arena can watch an array of sporting events on nearly 100 screens while attending Flyers games and other live events. The new high-tech lounges are part of a multiyear partnership between the casino, BetRivers.com, the Wells Fargo Center and the Philadelphia Flyers.

Rivers Casino’s digital and in-casino sports wagering operator is Rush Street Interactive PA, and its affiliates. The company owns and operates BetRivers.com and was the first U.S. gaming operator to launch sports betting in South America.

“We’re excited for our guests to experience all the incredible new features Rivers Casino Philadelphia has to offer,” said Rob Long, general manager of Rivers Casino Philadelphia. “We’re supremely devoted to our terrific Team Members and our loyal guests. It’s a privilege for Rivers to be a longstanding partner to the Fishtown community and to Philly.”

As part of the transition to Rivers, Philadelphia will benefit from “Rivers Gives,” a unique community relations program and steadfast commitment by the casino that includes Team Members volunteering 2,000 services hours annually to the Fishtown neighborhood and surrounding areas. Rivers Gives is also establishing donation locations adjacent to the gaming floor, where guests can join Rivers in supporting monthly initiatives that will benefit local nonprofits. 

Under the Rivers Gives umbrella, the Penn Treaty Special Services District will continue to receive a $1 million contribution annually from Rivers Casino Philadelphia. Also, the casino’s annual Thanksgiving turkey donations will have Team Members donating more than 600 turkeys to various local organizations throughout the city next month.

Rivers said it will also continue its commitment to the city and to the Delaware River Waterfront Corporation by serving as the presenting sponsor of the annual New Year’s Eve fireworks on the waterfront. Rivers Casino Philadelphia will present two year-end firework displays, which can be viewed along the Delaware River with outstanding views from the casino, to ring in 2020.