Novomatic unveils brand-new 'Samurai Beauty' game in Las Vegas

From October 15 to 17, Novomatic will join the listed Australian company, Ainsworth Game Technology Ltd., in which it holds a majority stake, to present the Novomatic Group’s comprehensive product portfolio at G2E Booth #1259 in Las Vegas. The offer ranges from brand new games for casino markets, including the Asian theme “Samurai Beauty,” to new linked progressive jackpots, casino management systems, sports betting solutions like Novomatic ActionBook and innovative products for the VGT markets. Moreover, visitors can discover online and social gaming products at the Novomatic booth.

For the third time in Novomatic’s long history of participating in the largest US gaming fair, Novomatic will be exhibiting in Las Vegas at a joint booth together with Ainsworth. “The United States are an important growth market for Novomatic – together with Ainsworth we intend to significantly increase our market share in the medium term. This is why we are once again presenting ourselves together this year,” emphasized Novomatic CEO Harald Neumann in the run-up to G2E.

“Due to the liberalization of sports betting in the United States, the local market continues to gain importance for us. We have been following the developments in the US sports betting segment with great interest for several years now,” said Neumann. “Because of this, Novomatic cooperates closely with international service providers of sports media and sports betting to further develop our innovative line of sports betting products and solutions. These will be showcased in a separate section of the Novomatic booth. Therefore, innovations and our presence at the G2E are key factors for success,” Neumann explains.

In addition, Novomatic, together with the G2E exhibition organizer, AGA (American Gaming Association) and AGEM (Association of Gaming Equipment Manufacturers), supports the RTP (Return to Player) 5k Glow Fun Run in Las Vegas, which was also launched by the American Games Fair. Attendees, visitors and staff were able to participate in this charity run on Monday. The net proceeds benefit Responsible Gaming.