Zitro expands in Mexico with CONCEPT cabinet installation in Yucatán's Casino La Cima

Casino La Cima in Mérida, Yucatán, has installed Zitro's CONCEPT cabinets, marking a new milestone in the gaming provider's ongoing collaboration with Grupo Same, one of Mexico’s leading casino operators.

The CONCEPT cabinets feature the Magic Lighting system, which syncs lights and sound with gameplay for an immersive experience, and the large Screen Deck button panel, which offers enhanced comfort and ease of use for players and operators.

This launch is backed by some of Zitro’s most successful titles — Fortune Legacy, Legendary Sword, and King Fu Frog — "all proven crowd favorites known for their engaging mechanics and strong performance," says the provider.

A representative from Grupo Same shared: “Our collaboration with Zitro and the introduction of the CONCEPT cabinets have far exceeded expectations. Players love the new experience, and the casino floor has never looked better. This addition strengthens our position as a top entertainment destination in Mérida and helps us continue delivering standout gaming experiences.”

Zitro founder Johnny Ortiz Viveiros added: “We’re thrilled to expand our presence in Yucatán alongside Casino La Cima. The positive reception of CONCEPT and our latest titles clearly reflects the strength of our offering. We’re grateful for the trust Grupo Same has placed in us and excited for what’s ahead.”

The installation marks the latest milestone in Zitro's ongoing expansion strategy in the Mexican market. Earlier in the month, the provider further solidified its footprint in southeastern Mexico with the deployment of the CONCEPT cabinet and game lineup at Winpot Tuxtla.