A Portsmouth casino could generate over USD 300 M in the first year, consultants tell City Council

Virginia: gaming experts' study shows Hampton Roads could support two casinos

In their hour-long presentation Tuesday morning, Alan Meister and John J. Repa assured the City Council that Portsmouth is a good place for a new casino, and that it could be profitable even if another one opened in neighboring Norfolk.
2019-08-02
Reading time 3:32 min
A feasibility study presented on Tuesday found that the market is good for USD 550 M in gaming revenue, so even if the Pamunkey Indian Nation’s Norfolk casino comes to fruition, one in Portsmouth could also be successful. A 180,000 square foot casino with 2,400 gaming devices and 75 table games could bring in revenues of USD 382.1 to USD 415.3 M in the first 5 years of operation. Pending legislation in state and communities, he proposed project could be running by 2024.

California gaming consultants believe Hampton Roads could support a pair of casinos. The conclusion comes from a study commissioned by the City of Portsmouth to see if their intentions of having a world-class casino anchor a new entertainment district would be feasible.

“The Hampton Roads market is a very good market,” said Alan Meister, of Meister Economic Consulting, in summing up an hour-long presentation to Portsmouth City Council on Tuesday morning. Meister along with John Repa of Hospitality and Gaming Solutions found that the market as a whole is good for $550 million in gaming revenue, meaning that even if the Pamunkey Indian Nation’s Norfolk casino comes to fruition, one in Portsmouth could also be successful.

“Two casinos are feasible in Hampton Roads, that given the site – the Portsmouth site is awesome,” Portsmouth Mayor John Rowe explained. “That 60% of the revenue that would be generated by casinos in Hampton Roads would come from the Portsmouth site. Intuitively we thought the market could sustain two casinos and this proves it.”

The city’s economic development director recommended last week that a hotel and casino be built at the convergence of I-264 and Victory Boulevard, next to Tidewater Community College’s Portsmouth campus instead of a waterfront location on the Elizabeth River.

Repa and Meister both noted that Portsmouth is the second least-visited Hampton Roads city and has a higher unemployment rate than the state average. They said the change of location to the 50-acre former “Victory Village” site gives Portsmouth an advantage over its neighboring city. “People aren’t going to look at the waterfront,” Repa said, as reported by Wavy. “They are there to gamble. You never see windows in a casino. The number 1 criteria has to be access, access, access.

A 300 room hotel with a 180,000 square foot casino with 2,400 gaming devices and 75 table games could bring in revenues of $382.1 to $415.3 million in the first 5 years of operation. Sitting on more than 50 acres of land, the consultants say that the casino could bring in more than $300 million in gaming revenue and $145 million in profit its first year after opening. The figures did not include taxes the state could possibly levy and the costs for a revenue-sharing agreement for police and fire coverage.

Traditional casinos are still illegal in Virginia, but legislation that would allow gaming in five cities, including Portsmouth and Norfolk, is currently being studied in Richmond. If lawmakers approve the bill next legislative session, a majority of voters in each individual city would still have to approve allowing gaming in their community before any license could be issued. It would be 2024 before they could operate the proposed project.

While the study looked heavily at current gaming in surrounding states, it did not look at the casino-style venues popping up in Virginia, including Hampton Roads. Rosie’s Gaming Emporium is set to open in Hampton in September with 700 historical horse racing machines, which look and act like slot machines.

“There is different types of gaming and they are not really the same thing,” Meister explained. “You can also think of the lottery and horse racing.” Repa suggested the Rosie’s venues may only be a placeholder until full gambling can be legalized.

“First of all, I think it might be short-lived, generally what happens is on a casino development you have more options where you have table games and different types of slots. I think a lot of the reason people are going there is because it is the only option right now,” Repa said.

In a statement the Colonial Downs Group, which owns Rosie’s and has hinted at a second location in Hampton Roads, disagrees. “Colonial Downs Group and Rosie’s Gaming Emporiums are committed to fulfilling our $300 million investment in the Commonwealth of Virginia and we are here to stay. We are delivering on our promise to create more than 800 jobs and generate significant local and state tax revenues. Based on our gaming experience in Virginia and other states, Colonial Downs Group and its ownership are serving as a resource to the state gaming study and we fully intend to evolve and adapt to any new regulations or opportunities that stem from that process,” said Aaron Gomes, COO at Colonial Downs.

The consultants were not able to answer Mayor John Rowe’s question about how many potential jobs that the proposed hotel and casino could produce and say that is the next phase of their study. They mentioned the study may have to be altered as conditions change.

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