GAMING1 selects Phi Gaming Lush promotional kiosk platform

Phi Gaming, LLC. (Phi) announced Monday an agreement under which GAMING1 will utilize Phi's full product suite to include patron information, swipe & win promotions, earn & get promotions, tier progress, earn & shop promotions, interactive games, bonus multipliers, point redemption, comp redemption, drawings, offers, sport pick em's and other resort engagement tools. Phi's flexible HTML5 based platform provides a technological path to future integration with GAMING1's 17 online gaming platforms and sports betting rooms.

"I am delighted to continue our overseas growth by partnering with a company whose vision and creativity sets them apart from their competition. GAMING1 has proven to be a powerhouse with their ever-growing industry and forward-thinking approach. We look forward to helping them stay ahead of technology and the game," said Phi's Vice President of Sales, Natasha Wratten.

"The Lush platform was built with flexibility and scale in mind to empower our customers to run their loyalty programs around their strategy, not ours. GAMING1 is the perfect use case to bridge an overwhelmingly successful online gaming strategy and juxtapose loyalty to its land-based casinos," said Phi's Vice President of Product and Development, Melissa Busk-Strickland.

"The DNA of GAMING1 is to provide players with the best omnichannel gambling experience. Therefore, the solution offered by Phi perfectly meets our goal by facilitating the use of our cross-channel loyalty program," said GAMING1's Deputy CEO, Jean-Christophe Choffray.