LOT.TO Extends Its Partnership with the Nigerian Lottery

LOT.TO, UK-based b2b lottery partner of many regulated gambling companies in the world, has announced the extension of its deal to power Western Lotto, Nigeria's mobile-first lottery company, following a successful launch in which more than 200,000 players sign up in the first four months alone.

Western Lotto, which operates on LOT.TO's iLottery platform has grand ambitions to bring new lotto games to many African countries.

"Lots of people say that Africa has potential, but the truth is, that Africa is here right now," said Rob Lawson, head of customer success at LOT.TO. "The demand for high-quality lottery and gaming content has never been higher, and, together with our wonderful partners in Western Lotto, we are developing games that offer truly life-changing prizes, whilst remaining affordable and accessible for all Nigerians - and are great fun too."

"We looked at many prospective B2B lottery providers to help bring the world's richest lotteries to Nigeria, and LOT.TO stood out, both in terms of their technology and the operational know-how they possess as a team," said Yomi Ogunfowora, managing director of Western Lotto. "They have worked hard with us to deliver the right lotteries for the Nigerian market and this effort has truly paid off, as the initial player numbers clearly show."