“ICE London is where the latest in technologies is displayed”

“The UK - and the rest of the world - has been much more receptive to new technologies in its gaming products, as compared to the US. The laws relevant to gaming delivery systems in the US have not been receptive to Internet applications and other innovations, whereas the UK and the rest of the world have been much more receptive to new technologies. This means that, at ICE, one sees the latest in technologies, whereas in the US, because the government prevents the use of these technologies, the vendors do not display them. That is why I always argue that ICE is like stepping into the future,” Schuetz explained speaking to journalists at the Sports Betting USA event in New York City.

“I spend the vast majority of my time on the expo floor at ICE.  That way, I can see the products and technology and ask questions of the vendors to gain further insight, and I also run into a bunch of friends doing exactly what I am doing. So it is interesting, insightful and social. I wear myself out on that floor and it is heaven for someone, such as myself, who is a student of the industry. The real benefit of ICE is that it takes a great deal of interesting technology and a great many interesting people and puts them together in the same place for several days. That is the magic of ICE."