Hard Rock reveals new logo for Japan
During a press conference, Hard Rock CEO for Asia Edward Tracy said the firm's focus on entertainment would differentiate it from the other bid contenders.
“Entertainment is our DNA,” he said. “We are an entertainment company first and a casino company second.”
Hard Rock is interested in bidding for the rights to operate an integrated resort in both municipal and regional locations, Tracy revealed. The company has submitted plans to two local governments.
Tracy said the company intends to expand its Asia-Pacific portfolio and is prepared to make a “major investment” in Japan to this end.
Asked about the level of investment Hard Rock was considering, Tracy said only that it would depend on the specific circumstances of a concession, including whether the company will be required to partner with a local institution.
Hard Rock has 30 years of experience in the Japanese market, with six Hard Rock Café locations currently in operation.
Downtown Las Vegas' Plaza Hotel & Casino to open high-limit gaming room
MD88 introduces integrated wallet system alongside broader platform transformation
Construction of California tribal casino to continue despite state court setback
Pragmatic Play expands popular slot franchise with Big Bass Trophy Catch
Entain reiterates FY26 guidance as UK online growth drives Q1 performance
Rapper Tyga joins 1win's VIP network as part of expanded crypto gaming strategy
GR8 Tech upgrades casino platform ahead of World Cup traffic surge
The AI productivity stack: Tools that are replacing entire workflows in 2026
Hub88 selects Flows to power real-time player engagement
