To begin live-streaming events to players in North America

DraftKings expands partnership with Euroleague Basketball

The streaming service is expected to be available to players in the US and Canada from the first quarter of next year.
2017-11-08
Reading time 42 seg
Under the deal, customers will be able to access coverage of Euroleague basketball games via the DraftKings mobile app, switching between the action and fantasy sports contests.

Euroleague Basketball organizes and runs a number of continental club competitions in Europe, including its the Euroleague tournament.

The streaming service is expected to be available to players in the US and Canada from the first quarter of next year.

DraftKings said it also plans to create a variety of original content to support the new Euroleague DFS product.

“Our goal is to become the one-stop destination and mobile companion for sports fans globally,” DraftKings co-founder and chief executive Jason Robins commented.

“Adding a live streaming component allows us to provide the best and most seamless product for our customers; this is what the future of sports looks like.”

Jordi Bertomeu, president and chief executive of EuroLeague Basketball, added, “Combining fantasy with live-streamed games is a perfect match, not only for the countless passionate Euroleague fans we have already, but for the many new ones who will now discover our unique brand of basketball through DraftKings.”

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