Scientific Games' omni-channel lottery system launches for Atlantic Lottery

The new system from Scientific Games is now live, supporting traditional lottery retail sales, as well as mobile and internet gaming sales in the provinces of New Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island. Supporting draw games, digital instant games, iBingo and sports wagers, the system features the company's secure, cross-platform Player Account Management system which allows Atlantic Lottery players to purchase lottery products through a unified experience with one wallet.

"Atlantic Lottery is committed to reinvention and renewal through fresh, new and enhanced products and services that are now enabled by this advanced systems technology from Scientific Games," said Brent Scrimshaw, President and CEO of Atlantic Lottery. "We look forward to providing innovative entertainment experiences, to expanding the space in which we operate, and ultimately to beginning our next phase of responsible growth."

Scientific Games'AEGIS gaming system and Sciplay iLottery platform are key components of the technology involved, allowing seamless integration of Scientific Games content and third-party content. The Lottery's second-chance ticket entry program was re-launched as part of the project, along with a new digital instant game program featuring electronic scratch games played via mobile and internet. An all new draw game, Daily Grand, was also developed and launched.

"We are excited to launch our latest, most advanced omni-channel lottery platform to meet the Atlantic Lottery's vision of a unified experience for their players. The new digital instant and draw games have been well-received by Atlantic Lottery players, and have already created a significant lift in sales," commented Pat McHugh, Senior Vice President, Global Gaming Systems. "Players across four Canadian provinces can now seamlessly access an exciting array of lottery products, promotions and services, whether they are playing games purchased at retail, or via mobile or internet. We applaud the Atlantic Lottery for their strategic vision supporting their players and beneficiaries."