Gaming manufacturer further expands in Mexico

Ainsworth inks 1,000 machine agreement on first day of G2E

Ainsworth has invested substantial resources to increase its presence in the region.
2017-10-04
Reading time 1:20 min
Ainsworth has secured a deal for 1,000 new machines with one of Mexico’s most prominent operators, Grupo Codere. With this deal, Codere will increase its fleet of Ainsworth gaming devices to more than 2,000 units across all their properties throughout the country.

Ainsworth will provide Codere with a selection of compelling game content and a full line of cabinets, including the A600, A640, and A600 Slant Top. On the A600, several new brands will make their debut, including Raging Roosters Reloaded and Mega Choice. These new game packages offer new play mechanics and innovative algorithms, along with spectacular sound and art packages, taking A600 content to the next level.

“We constantly make every effort to keep our casino environments modern, and to offer our patrons the industry’s most cutting-edge gaming experiences. Ainsworth products consistently deliver outstanding results and are a sound investment. We’re confident that the new slots and games will deliver the same consistent results as we have experienced in the past,” said Juan José Rivas, Director of Product, Codere Latin America.

“Ainsworth is firmly committed to the advancement and success of the Mexican market, and we’re proud to announce this agreement with longtime partner, Codere, to continue to provide leading technology in the region while maximizing return on investment,” added Miguel Cuadros, Ainsworth President for Latin America.

Ainsworth has invested substantial resources to increase its presence in the region to better service its clients and to provide the most efficient post-sale service.

“It gives me great pleasure continue our long-standing relationship with Codere by announcing this latest deal during G2E, where we have an impressive library of new games on display and share a stand with our Novomatic colleagues to show the global strength of our relationship. At the same time, we wish to reiterate to all our customers that even though Novomatic will become a majority shareholder once the regulatory approval and licensing process is complete and the transaction closes, it will remain business as usual for Ainsworth and our customers” concluded Danny Gladstone, CEO for Ainsworth.

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