Millennials expected to control between USD 19T to USD 24T of the global economy by 2020
IGT launches white paper on Millennials and lottery
Millennials engage in gaming more than most other generations, yet they tend not to play the lottery.
2017-10-02
Reading time 29 seg
The new white paper, released by IGT, explores five ways that lottery can become more in tune with Millennials’ expectations.
By 2020, Millennials are expected to control between $19 trillion to $24 trillion of the global economy, and 48% play a favorite game at least once a week – yet they tend not to play the lottery. What can lotteries do to engage with this large and influential player group?
IGT’s new White Paper, “Millennials Matter,” explores five ways that lottery can become more in tune with Millennials’ expectations. From making play more social and shareable to communicating in a way that resonates, addressing the needs and preferences of this group can help to propel the industry forward.
See the white paper.
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