For two days (13-15 September) the event will offer eight conference tracks combined with a larger dedicated space for innovation showcase, product display and networking.
Conference day 1 (Wednesday 13 September) opens with the ‘Leaders in Betting’ track that covers key aspects around sports betting business and management such as trading, marketing and affiliates, while ‘Betting on Esports’ – sponsored by Millennial Esports – will explore brand ambassadors, data issues and moving into a more regulated future. At the same time, ‘Betting on Racing’ will be assessing media rights and international racing from the UK perspective.
After the break, delegates will be treated to more leadership updates around social media responsibility, as well as the best ways to embrace the challenge of an increasingly global industry. Betting on Racing, in conjunction with the Racing Post, will continue with a look at in-running opportunities and the future model for greyhounds, while ‘Betting on Innovation’ will take over from Esports to provide a detailed look at new themes and products across the industry.
Conference day 2 (Thursday 14 September) will also feature four tracks across the three conference rooms. The day starts out with ‘Sport in Focus’ which will cover integrity in tennis, cracking the cross-rugby code, courting appeal for basketball and the value of sponsorship and promotion around the biggest fights in boxing.
However, for those delegates prepared to pass up this opportunity for specialist sports insight, the morning’s ‘Betting on Regulation’ will engage in a high level discussion around regulation, compliance and data protection, while ‘Betting on Esports’ resumes with a quest to stamp out the cheats, and figure out how to work with land based casinos in Las Vegas.
For more information about the event visit: www.sbcevents.co.uk