Betcenter launches affiliate program for its online sports-betting brand

Founded as a retail sports-betting operation in 2005, the Betcenter online sportsbook was launched in 2014 and holds a license from the Belgian Gaming Commission. The brand offers players a wide range of classic sports-betting options, such as tennis, football, basketball and hockey. Betcenter also features live-betting functionality for wagering on matches as they happen. The platform is mobile-responsive and offers players both iOS and Android apps. In addition to its cross-device approach, the brand supports a wide range of languages, including English, Dutch, French, German and Turkish.

Betcenter offers players an ongoing 100% welcome bonus of up to €100 on the first deposit, a bonus programme offering up to 30% on top of regular winnings, and a member card program that includes free bets and withdrawal privileges at the operator’s more than 150 Belgian retail betting shops.

The launch of the Betcenter affiliate program, which will be powered by the Income Access platform, allows European affiliates to promote the brand. The program features a revenue share commission structure of up to 35%, depending on the number of depositing players affiliates refer.

“It is written in our corporate DNA to look for strong long-term, cooperative partnerships, and the affiliate channel and our partnership with Income Access lets us do just that,” said Wim Cox, Online Director at Betcenter. “With the dedicated technology support of Income Access, the contribution of the affiliate channel to our sportsbook will be win-win for our brand, helping us increase our market share.”

“We’re excited to launch Betcenter’s affiliate programme on our software,” added Nicky Senyard, Managing Director of Income Access. “Given its strong retail presence and brand name recognition in Belgium, Betcenter offers a significant opportunity to sports-betting affiliates focusing on the European market.”