FSB Technology signs deal with BeanBagSports

The deal will see FSB trade a number of different sports, both pre-match and in-play, for the operator who provides an innovative platform for sports fans to experience the best of major events.

FSB’s offering, which includes its market-leading horse-racing product, will allow BeanBagSports to design its own front end, while using FSB’s APIs and UK betting license.

BeanBagSports will also be given access to the supplier’s unique trading-led CRM tools that allow operators to tailor bonus offers and betting incentives to targeted customers.

FSB’s Business Development Director, Richard Thorp, said the service had gone live to coincide with the beginning of the National Hunt racing season. “We’re delighted to have concluded a deal with BeanBagSports, who provide a unique service to their customers and need a bespoke service as a result. Our managed solution will enable them to deliver on their strategy around the live sports event experience. As well as a diverse range of data feeds, a top trading team and a wide variety of sports, they will also have our modern CRM tools at their disposal,” he said.

Head of BeanBagSports, Jessica Sachs, added: “We were very impressed with the quality of FSB’s service and their tailored approach. It is also great to have control over the look and feel of our website through a functional set of APIs. We need the right sports markets on the right devices for the modern day tech-savvy consumer and are confident that our new partner provides us with the right tools to deliver a top class betting experience, particularly in-play.”