VizExplorer to attend Casino Marketing & Technology Conference

Dr. Ralph Thomas, VizExplorer's Chief Data Scientist & Vice President Gaming Division will lead a technology session on "Data Analytics: The Art and Science of Efficient Marketing" on Thursday, July 16, 2015. Dr. Thomas will show the audience how casino marketers can arrive at better business decisions using real-world casino marketing examples focused on diagnostics, test & control, and implementation.
 
"We are looking forward to attending the Casino Marketing & Technology Conference once again," said Dr. Thomas, Chief Data Scientist & VP Gaming Division, VizExplorer. "Our campaignViz product has developed into something well beyond our expectations since its release a couple of years ago and is satisfying a huge need in the market to drive and measure campaign performance. We are very excited to share this product and all its benefits with those attending the show."
 
VizExplorer's campaignViz gives marketers analytical insights they can act on. This product is a world-leading, multiple award-winning, end-to-end, fully integrated (and combined) advanced analytical and campaign management solution. It provides a "suite of marketing programs" which allows any casino operator to easily understand customer groups, action the appropriate campaign, and measure the results.
 
CampaignViz has won several prestigious industry awards over the past two years including Casino Enterprise Management's Slot Floor Technology Awards (2013), Casino Journal's Top 20 Most Innovative Gaming Technology Products Awards (2013), and G&L's Gaming & Hospitality Transformation Award (2014).