The website provides players with a consistent look and feel on whatever device or operating system they use and offers licensees the opportunity to create a bespoke user experience.
Belgian market leader Circus recently became the first operator to take advantage of the new technology, which has now been made available in regulated markets around the globe.
GAMING1 CEO, Sylvain Boniver, said: “We’ve always prided ourselves in using cutting edge technology and are delighted we can now offer a fully-responsive casino and sports betting platform.
“We’re particularly pleased with its flexibility and speed, which allows our partners to customize their site and players to enjoy an optimal browsing experience.”
CIRCUS.BE manager, Karim El Grab, said: “GAMING1’s new platform gives us the opportunity to present a user experience that is tailored to the devices on which customers chose to visit us.
“The feedback we have had so far has been terrific and we are delighted with both the look and feel of the website. It will allow us to recruit the next generation of gamers and sports bettors.”
GAMING1’s new site boasts responsive design that automatically adjusts to both the size and orientation of each device.
Thanks to its Connected Single Page Application, operators can change the content without refreshing the page, making the experience faster and more comfortable for the player.
The technology also allows for push notifications that display the content without their intervention and dynamic filtering for optimal navigation, whatever the device or operating system.