Including 579 iVIEW interactive and touch-screen displays

Bally to provide new systems and technology to Boot Hill Casino & Resort in Kansas

2010-01-06
Reading time 58 seg

Bally is providing an array of system and server-based solutions for the new casino resort, including 579 iVIEW interactive, touch-screen displays; the Bally SDS Version 11 Windows system for slot accounting; the CMP player-tracking and marketing solution; and Power Promotions to enable casino customers to convert points and promotional dollars to playable credits.

Bally’s new SDS Windows provides customers with a competitive and scalable slot management system utilizing a modern scalable architecture. The SDS Windows solution delivers flexibility, easy maintainability, and horizontal and vertical scalability for any size of casino operation.

“Having Bally as our systems technology partner gave us a lot of peace of mind as we opened the doors to the public,” said Mike Tamburelli, General Manager of Boot Hill Casino & Resort. “Bally’s marketing, player rewards, and bonusing technology will help us quickly build a loyal player base, while the SDS system provides years of proven reliability, security, and powerful data collection. Bally’s customer support is world class, and we feel confident that Bally’s engineering depth will provide a steady stream of technology innovation as we continue to grow and expand our operation.”

“It is an honor to have been selected as the systems provider for Kansas’ first state-owned casino,” said Rob Jackson, Bally’s Vice President of System Sales-Western North America. “We look forward to building a long-term partnership with the Boot Hill team − helping them successfully open their new casino and then move their business into future phases of growth.”

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