Interview with Nadia Popova, VP Marketing and Sales at EGT

"Online and land-based gaming complement each and create a flourishing business environment"

Nadia Popova, Vice President of Marketing and Sales at EGT.
Reading time 3:14 min
Ahead of EGT's return to G2E Las Vegas, Nadia Popova tells Yogonet about the latest products, some targeted specifically for the North and South American markets, including the company's first bar top multiplayer terminal. She describes how land-based gaming demand from its clients evolved throughout the pandemic, and how EGT complements its offerings with EGT Digital's solutions for i-gaming. The executive also talks about markets that have seen growth for the company as of late.

What products is EGT planning to showcase at G2E Las Vegas? What are G2E attendants going to find at the company's booth this year? Will the company participate in any educational and networking activities within the expo?

This year we have many new and exciting products that we plan to introduce, several of which are targeted specifically for the North and South American market. We will present our new G-Series cabinets with new Jackpots, some of which are stand-alone jackpots, others which are Linked progressives, including Bell Link, High Cash, and 2 Happy Hits.

Something we worked hard on was our first bar top multiplayer terminal, specially developed for the American market and we cannot wait to hear the feedback of the operators. It allows the simultaneous play of 4 games at a time, including roulette, BJ, baccarat, and our most popular slot games.

What are the company's objectives and expectations for the G2E expo? What does this return to in-person events mean for the company, especially to Las Vegas, which is considered a prestigious event? Which role do you think new restrictions like vaccination proof and the new virtual offerings will play?

First, of course, we recognize the magnitude of importance that G2E holds, making it one of the most pivotal events in the industry, therefore coming back is a major point for us. We already have many meetings set for the show, our clients from America are planning to participate and we are excited to meet them again. We understand that the G2E team is doing its best to create the safest possible environment for all visitors and exhibitors and we hope that this will have a positive impact on attendance.

EGT participated in the exhibition for the B class market in Andalucia at the end of September and two i-gaming events – SBC Summit in Barcelona and IGB in Amsterdam. We are happy to catch up with clients and partners and show what we have kept working tirelessly during the past months.

EGT has provided new slot gaming for land-based casinos, such as the Princess gaming hall in Svilengrad, in June. Are companies looking forward to renewing, diversifying their gaming mix at their land-based establishments? Will iGaming's present role maintain its importance even once land-based activities return to normalcy? How does EGT Digital leverage the core company’s technology and work? 

Some of our clients made the decision to open new casinos, or renew their slot offering, planning to leave the pandemic behind and return stronger with new installations. We were naturally excited to provide everything they needed to improve their Land-based operations. Our communication and relations with clients have led to a steady return in our progressive growth in terms of sales.

Many of our clients also moved part of their investment to the i-gaming world and a number of others are planning to do so too. EGT Digital is a subsidiary of ours that we put a lot of resources and work into, and it now offers the complete solution to these clients – online platform, sports betting, lottery, slot games from EGT, and third-party content. We believe that online and land-based gaming complement each and create a flourishing business environment for continuous growth.

What weight does the Latam market have for the company and the Americas in general; which are the priority jurisdictions for you and why? Which objectives and expectations does EGT have for the region? What key products and partnerships has the company launched as of late? 

LATAM is very important to EGT, as we have offices in Argentina, Peru, Colombia, Mexico, and Panama and we are continuing to expand. Customized products, local technical support, and our sales network made us one of the preferred manufacturers in these markets. We worked very hard to position the company at the top levels as we did there and we are planning many more installations. We have the right product for the market and we are developing more games. We have more than 16 000 machines installed, a number which continues to grow.

The European market continues to grow strong for us as well. Our offices in Romania, Georgia are stronger than ever. We recently signed our new agreement with Mascot gaming and we believe the new General series will have great success in France.

We are also bringing new products to the B class market in Spain and we are really looking forward to the feedback from our partners. 

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