DraftKings’ subsidiary VSiN, the sports betting network dedicated to providing real-time news and analysis across every major sport, announced Wednesday a content distribution deal with YouTube TV to deliver sports betting news, analysis and insights.
Beginning today, subscribers will have access to VSiN’s sports betting and entertainment programming as part of YouTube TV’s Sports Plus add-on package for a monthly $10.99.
Starting today VSiN is available on the @YouTubeTV Sports Plus Package!— VSiN (@VSiNLive) September 8, 2021
Sign-up for a free trial at https://t.co/cNi51OiyRY to get 24/7 access to our #SportsBetting programming with 21 hours of live content every day for the football season!https://t.co/HGUkhrKtpG pic.twitter.com/ghrpGTU3kC
The VSiN channel on YouTube TV will provide subscribers with access to more than 100 live linear hours of programming each week, driven by media and industry experts including morning talk personalities Mitch Moss and Pauly Howard, sports betting analytics expert, Gill Alexander, former football executive Michael Lombardi, and sportscasting legend Brent Musburger.
In an official press release, Brian Musburger, founder and CEO of VSiN, spoke about this new deal and said: “VSiN is incredibly excited to bring its new 24/7 fall lineup of premier sports betting analysis to YouTube TV. As the first sports betting content provider of the streaming service, we look forward to delivering original programming from some of the biggest names in the industry to the millions of YouTube TV subscribers and the growing number of fans who wager on sports across the country.”
“VSiN is the trusted authority in sports betting news, information, and analysis and a foundational pillar of DraftKings’ overarching media strategy,” said Brian Angiolet, Chief Media Officer at DraftKings. “YouTube TV will provide our millions of skin-in-the-game sports fans with a seamless and engaging content experience and as the convergence of betting and streaming technologies continues to expand, DraftKings will remain opportunistic in exploring additional opportunities on various platforms”, he concluded.