Nygaard-Andersen will “share the thinking behind the company’s much discussed move towards creating a global leader not just in betting and gaming, but also in interactive entertainment”, the company stated.
The keynote will inaugurate the first day of the conference, which will take place September 22 at Fira de Barcelona Montjuïc, and Nygaard-Andersen will then join fellow CEOs from international operators for a special leaders panel focused on innovation.
Her keynote speech, ‘Entain to Entertain: Building a Customer-Led Entertainment Business’, will detail how technological innovation and customer demands are driving the operator’s goal “to become the leading interactive entertainment operator in the industry”.
Immediately after, Nygaard-Andersen will be part of the ‘Innovation in a New Era of Accelerated Change’ leaders panel. It will examine how far betting can evolve to meet the requirements of new types of customers, how leaders can adapt their strategies to acquire players from new segments, and what the key innovations for the industry are.
SBC Summit Barcelona will take place on 21-24 September. It features an agenda that will examine the issues faced by operators, including the impact of competition from low-cost forms of entertainment such as streaming services, the need to change product offerings to engage new customer segments, how to best utilize the ever-evolving available technology, and the opportunities in emerging markets.
The 250 expert speakers from the sports betting, casino gaming, affiliate marketing, payments, and safer gambling sectors will also share insights about what those big issues mean for day-to-day operations in their vertical.
Aside from the conference rooms, the event includes an exhibition at which 100 leading suppliers will showcase their latest innovations, and a programme of evening networking events.
In an official press release, Nygaard-Andersen spoke about Entain’s participation in the event and said: “Technology, innovation and a customer-centric approach are three of the key elements that will dictate future success in our industry in a world where competition for consumers’ entertainment spend is becoming increasingly diverse. I’m looking forward to sharing my thoughts on the power of customer engagement and how to create better entertainment experiences with the audience at SBC Summit Barcelona.”
Rasmus Sojmark, CEO of event organizer SBC, said: “Jette’s keynote and leaders panel promise to be hugely valuable for our delegates at SBC Summit Barcelona. Entain is at the heart of driving innovation in the betting and gaming industry, and it will be fascinating to hear the insights of the executive leading that winning approach to business.”