SBC Summit Americas to examine changing affiliate strategies in Latin America

SBC Summit Americas will spotlight how affiliates are adapting to Latin America’s evolving gaming market through a dedicated Latin America Marketing & Affiliates conference track during the event at the Broward County Convention Center on June 11.

The conference track will focus on how affiliates are reshaping acquisition strategies, content formats and commercial partnerships as operators across the region place greater emphasis on retention, localization and long-term player value.

The Latin America Marketing & Affiliates track forms part of SBC Summit Americas’ six-stage conference agenda, which covers sports betting and casino, affiliation, leadership, player protection, payments and technology, and regulation.

“Latin America continues to present huge opportunities for affiliates, but success in the region is becoming far more sophisticated,” said Rasmus Sojmark, founder and CEO of SBC.

“Operators are no longer simply looking for traffic at scale. They want partners that understand local audiences, can create trusted and engaging content, and ultimately contribute to long-term player value. This track will give delegates practical insight into how those expectations are reshaping affiliate marketing across the region."

One of the featured sessions, titled Affiliate Leaders 2026: Strategies for the Next Wave of Growth, will examine how affiliates are responding as Latin America’s gaming sector shifts from rapid expansion to a more mature phase.

The panel will include Florencia Brancato, Chief Strategy Officer at Azar Latino, and Pablo Espuela, Head of Corporate Development at BETANDEAL, who will discuss changing operator expectations, acquisition strategies and long-term market opportunities across the region.

Another session, Emerging Channels and Formats: Diversifying Your Output, will explore how affiliates are using mobile-first and immersive content formats, including live streaming and short-form video, to engage younger audiences.

Panellists for that discussion include Cristian Barbosa, COO and Co-Founder of InsightPlay.ai; Matheus Estrella, Head of Latam at Z2A Digital; Miguel Gonzalez, Director Comercial at Byads; Christopher Guzman, Head of Affiliates at Logrand; and Alex Junior, Head of Business and Brand at TREVO Influencia.

The event will also examine how relationships between operators and affiliates are changing through a panel titled Operator / Affiliate Partnership Imperative: From Acquisition Volume to Player Value.

Christopher Guzman (Head of Affiliates, Logrand), André Machado, Chief Commercial Officer at Clever Advertising, and Felipe Maturana (Media & Sponsorship, Jugabet) are scheduled to discuss how operators are moving away from CPA-driven acquisition strategies toward partnerships focused on retention and localized player engagement.

Alongside the conference programme, SBC Summit Americas will host networking sessions, meetings and exhibition floor discussions aimed at connecting affiliates with operators and marketing teams from across Latin America.

The event will also feature SBC Connections formats, including The Briefings, which will host topic-led breakfast and lunch discussions focused on affiliate marketing, AdTech, player acquisition and CRM.

Readers interested in attending SBC Summit Americas 2026 can register using promo code YOGOPARTNERVIP through this link.