"The deal includes XB Net providing live photos, data, and multi-faceted betting services from a network of more than 60 tracks in North America, and Entain has proven attractive in a series of betting. On the occasion, you can optimize your programming schedule for all brands with both new and existing customers," stated the companies.
XB Net content covers about 75% of US races, including the last two legs of this summer’s triple crown featuring the Pegasus World Cup, Preakness Stakes, and Belmont Stakes, and the season’s flagship finale at the Breeders’ Cup World Championship in Delmar. This daily schedule of coverage, which complements international domestic racing action, will deliver content to Entain’s brands across all regulated international markets outside the US, according to Florida News Times.
“It’s a crucial moment to announce the renewal of our sales contract with Entain. Many of Entain’s brands are closely linked to the success of horse racing around the world. Strategic to newly regulated markets Expansion also has our own values and vision. Entain’s support for bringing North American live racing to an avid recreational client base has helped to enhance the international appeal of our progressive products. As a result, with the Sports Betting Super Group. This ongoing collaboration provides a welcome verification of the hard-working team’s efforts over the last 12 months and also helps to return the coveted value to key stakeholders in North American racing," said Simon Fraser XB Net’s Senior Vice President of International Affairs.
Tom Ritzma, Entertain’s Group Trading Director stated: "XB Net has unique content, advanced data, and betting tools for North American racing, and many customers will enjoy the highlights of summer racing, starting with this month’s Preakness, the second round of the Triple Crown."