he Las Vegas Convention and Visitors Authority (LVCVA) has launched a new ad campaign, 'Vegas You'. The aim of it is to let everyone know that Las Vegas has reopened and is ready to welcome visitors back.
The first ad from the new campaign, The Dance, launched on Monday, April 26 reports Travel PR News.
The Dance features a couple dressing up and dancing around a variety of Las Vegas attractions, including The Cosmopolitan of Las Vegas and The Venetian on the Strip and downtown’s Circa, as a narrator towards the end of the video says “Let out the Vegas in you”, then the city’s new tagline 'What happens here, only happens here' appears over an image of fireworks above the Las Vegas skyline, reports the Las Vegas Review-Journal.
The chief marketing officer for the Las Vegas Convention and Visitors Authority Kate Wik, said: “The new Vegas You campaign reminds travelers that Las Vegas is open, ready and excited to welcome them. The Dance, the first ad from the new campaign, evokes the feeling of freedom that has become synonymous with the Vegas experience”.
‘Vegas You’ is running nationally across a combination of network and cable channels: ABC, CBS, NBC, FOX, BET, ESPN, Bravo, Food Network, HGTV and NHL on NBC Sports and NBA on TNT. The ad is also running digitally with NBC and FOX as part of a streaming schedule, as well as additional digital and social channels.
A second ad is scheduled to be released in late May.