International edition
September 23, 2021

The company reasserted its leadership in Spain

Sportium acquires Unidad Editorial's betting business

Sportium acquires Unidad Editorial's betting business
Bet 365 and Sportium lead the sports betting market in Spain.
Spain | 04/20/2021

The sports betting firm, a brand of Cirsa Gaming Corporation, gained control of the Spanish company, which will be rebranded as Bet On Red Digital.


ast Friday, the departure of Unidad Editorial executives Nicola Speroni and Stefania Bedogni as general secretaries of the division was announced in the Official Gazette of the Mercantile Registry. They will be replaced by Sportium Chief Executive Alberto Eljarrat and CIRSA Digital Director Mikel Lopez de Torre.

Cirsa continues its growth with this acquisition. The company manages 151 casinos, more than 80 thousand recreational machines, 79 bingos, 237 gaming rooms, and almost 3,000 points of sale of sports betting, in 9 countries across the globe.

After almost 10 years, Unidad Editorial will stop operating sports betting. The lack of economic and operational capacity to compete with big companies in the industry led to the sale of the company, which for a long time recorded huge profits, as in 2019, when it declared equity of €240 million.

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