theScore Bet launches Blue Jays campaign as baseball season begins
Canadian sportsbook theScore Bet has debuted a new commercial spot to coincide with the start of baseball season. The spot utilizes Toronto Blue Jays branding, owing to the brand's status as an Official Betting Partner of the team.
The spot highlights the advantages of integrations between theScore Bet and Canadian sports media app theScore Media.
"Bet Mode is back for baseball, our product has never been sharper, and there's no better way to kick off the season than showcasing the partnership between Canada's team and Canada's Sportsbook — The Blue Jays and theScore Bet," said Gadi Rouache, Head of Design, PENN Interactive.
The new work builds upon theScore Bet's "Bet Mode" platform, both of which were developed by agency partner Diamond for strategy and creative. A larger integrated campaign, inclusive of debuting additional commercial spots, is set to run in Ontario as well as Alberta, which is expected to open its regulated sports betting market to private operators in the near future.
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