International edition
January 23, 2021

The company seeks to expand its brand offerings within the city

Hard Rock gets casino premise license from The Ritz Club in London

Hard Rock gets casino premise license from The Ritz Club in London
"We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, gaming and entertainment to the birthplace of Hard Rock," said Jim Allen, Chairman of Hard Rock International.
United Kingdom | 01/14/2021

The transaction announced Thursday will allow the brand to seek out and establish a new casino premise in London, UK.

H

ard Rock International announced Thursday that it has acquired the casino premise license from The Ritz Club in London, UK. This transaction will allow the brand to seek out and establish a new casino premise in the city.

"We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, gaming and entertainment to the birthplace of Hard Rock," said Jim Allen, Chairman of Hard Rock International.

As one of the world's most recognizable brands, this strategic move sets the stage for the creation of a casino that will complement the other company offerings in international gateway cities like Hollywood (Florida), New York, Paris, Amsterdam, Madrid, among others.

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