VC announced Monday that BetMGM, the US sports betting and gaming company created in partnership with MGM Resorts International, has successfully launched its new live casino product, in partnership with Evolution Gaming. This complements BetMGM’s already market-leading gaming portfolio, and is further strengthened through the recent addition of industry leading slot content from Playtech, DGC and Ainsworth.
The addition of Evolution’s Live Dealer Games to GVC’s US platform that powers BetMGM positions the company as the only operator in New Jersey to offer its customers content from both live studio providers in the state. The games are available in the state through BetMGM, as well as sister brands Borgata Casino and PartyCasino.
According to initial user data reported by GVC, in the first seven days following its launch, Evolution generated a third of total Live Casino stakes in New Jersey with BetMGM seeing Live Casino revenues increase by circa 30% month on month. Customers now have access to an even wider range of live poker, blackjack and Baccarat games, with Evolution’s American Roulette proving the standout favorite since launch.
The company was amongst the first to launch Playtech’s gaming portfolio in New Jersey and similarly led the way with an exclusive integration with DGC (Digital Gaming Corporation). GVC also integrated and launched 20 exclusive online slot games for BetMGM with Ainsworth in New Jersey, including popular land-based slot titles, such as ‘Mustang Money’ and ‘Eagle Bucks’. The games were available on BetMGM for the first time online.
BetMGM’s customers also benefit from rich and exclusive content delivered through GVC’s proprietary in-house Games Studio as well as premium MGM-branded slot games and sizeable jackpots. BetMGM operates the largest in-house progressive jackpot network in New Jersey with one customer winning recently $3.2M.
Colin Cole-Johnson, GVC’s Director of Gaming Product commented: “These launches are a powerful demonstration of how GVC has helped BetMGM secure a market leading position in the US. Our ability to build partnerships and integrate premium content from providers such as Evolution has enabled us to deliver our customers cutting-edge gaming which is without parallel anywhere in the market. We are incredibly excited by the opportunity ahead of us as we expand our offering with new products and new states.”
Matt Sunderland, BetMGM’s VP of Gaming said: “The GVC platform with its breadth of new and exclusive content, supported by sophisticated marketing and customer engagement tools, has established BetMGM as the clear market leader in iGaming in New Jersey. These same attributes put us in pole position to deliver a compelling customer offer which will establish us as a leader as new markets open up on a state by state basis.”