ipico U.S., a division of Tipico Group, one of the largest European sports book operators, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Tipico U.S. unveil a new affiliate program in New Jersey for its imminently launching sports betting and iGaming brand, which will be managed by Income Access’ team of affiliate marketing experts, while leveraging the company’s technology solution.
Tipico Group, which possesses nearly 15 years of online and retail sports betting experience in Europe, is one of the few operators to use proprietary technology to power its gaming products. Regulated by the New Jersey Division of Gaming Enforcement (DGE), Tipico U.S. will officially unveil its new gaming brand to sports enthusiasts within the state in 2020.
Supporting affiliates with their acquisition and retention efforts is Income Access’ affiliate software, which features comprehensive tracking and reporting tools. As the upcoming Tipico U.S. program will also be managed by the company’s in-house affiliate management team, the brand will benefit from
expert knowledge in affiliate recruitment, outreach, maintenance, payments and more.
The launch of the Tipico U.S. affiliate program will enable affiliates to develop and monitor digital
marketing campaigns for the international sports gaming and entertainment company. Aiming to engage with active sports bettors, Tipico U.S. is a brand for players who want cutting-edge sports betting experiences. At launch, Tipico will offer simple enrollments via their mobile app, web and desktop platforms, as well as competitive player promotions.
Adrian Vella, Managing Director, U.S. Business at Tipico, said: “We’re thrilled to partner with Income Access and look forward to the great work the company will be able to produce for our team. As part of our U.S. expansion, we’ve made sure Tipico is aligned with the best in the business, particularly those with deep experience in the regulated New Jersey market.”
“This partnership will serve as a key piece in our marketing strategy for both our upcoming launch in New Jersey and our expansion into other regulated markets in the U.S. Through our collaboration, we’re anticipating driving high-quality players into the Tipico sports betting product,” stated Keith Gormley, Head of U.S. Marketing at Tipico.
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “Sports affiliates will soon be able to promote Tipico, a well-known brand in the gaming industry, thanks to our partnership. Both our platform and management services will help affiliates establish a presence in New Jersey, while also encouraging overall program growth.”