illiam Hill US has announced the launch of its first Colorado sports betting experience today at 12 p.m. with six kiosks in Isle Casino Hotel and Lady Luck Casino in Black Hawk. With the return of professional baseball, and others following closely behind, the launch makes for perfect timing for sports fans in Colorado as William Hill and Caesars Entertainment mark another milestone in their long-term relationship to expand sports betting in legalized US markets.
"We are thrilled to have the opportunity to expand our business in the state of Colorado with these new kiosks," said David Grolman, President of Retail Operations – William Hill US. "Our relationship with Caesars Entertainment allows us to engage with Colorado sports fans in a new and exciting way. With the recent return of professional baseball, we think the timing could not be better."
Known for a seamless kiosk experience, William Hill brings ease to sports bettors in the state with their user-friendly platform allowing for bettors to establish new account wagering, make cash deposits, and much more. In addition, William Hill will provide localized futures and odds catered specifically for the Colorado market.
Isle Casino Hotel and Lady Luck Casino Black Hawk Senior Vice President and General Manager, Ken Ostempowski said, “We are thrilled to bring another amenity our valued guests can enjoy in our newly renovated Casino. Our strategic partnership with William Hill will create an elevated gaming experience that features industry-leading wagering technology and allows us to further our position as Colorado’s premiere location to gamble.”
William Hill will continue its expansion into the Colorado market with mobile sports betting. Pending regulatory approval, the app will launch before the professional football season.