ptimove announced Thursday that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs. This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant. The previous two inclusions were as a Niche Player.
Gartner defines the multichannel marketing hub as a technology that “orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, digital advertising and email.” This year’s report evaluated 19 different vendors on 15 different criteria and positioned Optimove in the Challengers quadrant.
According to Gartner, “multichannel marketing builds relationships by responding to expressed and implied customer needs through relevant, connected engagements to targeted audiences. Success requires data-driven insights into customer behaviors and interests, goals, and needs. It also requires knowing how channels operate most effectively — in isolation and in unison — to deliver the right content to the right audience at the right time.”
“We believe Optimove being recognized as a Challenger for the first time is validation of our ability to solve enterprise-grade multichannel orchestration and optimization challenges,” said Pini Yakuel, Optimove’s Founder and CEO. “We are committed to continue to provide our customers and partners with the ability to transform data into insights that fuel personalized customer journeys, at scale.”
As part of the evaluation process, vendor customers are surveyed. Separately, the Vice-President of Analytics of a Retail enterprise was cited in a Gartner Peer Insights review saying Optimove is “like a machine gun for marketing operations. We have achieved a level of operational velocity that is quite impressive using this tool (200 campaigns per year). Each of these campaigns is really directed towards specific segments of our customers, so we are able to customize our offers to specific subsets of our very diverse customer base.”