Golf will be the first area of focus for the partnership, which will see SG Digital, via its OpenSports offering, become the first platform partner of IMG Arena’s Golf Event Centre from January 2020. The IMG ARENA events centre is designed to change how fans interact with the sport from both a viewing and betting perspective.
Keith O’Loughlin, senior vice president sportsbook for SG Digital, said: "The Golf Event Centre brings a new level of immersion and engagement that will positively shake up the live betting experience and the industry as a whole. We are excited to add it to OpenSports and continue building on our sports betting technology to bring bettors a well-rounded and content-packed experience".
Freddie Longe, senior vice president of IMG ARENA, commented: "Incorporating our official content within the OpenSports ecosystem will provide many of our major UK, European and US sportsbook customers with seamless access to our full suite of products, including the Golf Event Centre. With its unique set of interactive features, we believe it will quickly become an indispensable part of the global sports betting ecosystem."
The new agreement has come after IMG Arena this month expanded its scoring data partnership with the PGA Tour to the North American market. IMG Arena is now able to distribute data from the PGA Tour to North America-based operators for media and betting purposes. The supplier has also signed up to IMG Arena’s Alliance programme, which provides customers access to a range of official data and live streaming services.