t this year’s edition of ICE London, taking place on February 5-7 at ExCeL London, FBM will exhibit some of its latest innovations. “Apart from the platforms, we have new games and features that attendees will be able to experience at our stand S8-320," Renato Almeida said.
Which areas are you looking to strengthen during 2019 and in what ways?
ICE is an excellent opportunity to get to know the European and global markets, their novelties and expectations, so we are glad to have the chance to attend such an important event. FBM has grown considerably during the last few years, both in terms of market expansion as well as product offering. Our Spin Reel line has been a huge success in Mexico and we have also focused on developing our online gaming division even further, in an attempt to satisfy the increasing global demand for this gambling modality. Of course, we can never forget our bingo origins. The new cutting-edge Galaxy cabinet is spectacular. At present, FBM displays a comprehensive portfolio of new and excellent products, and ICE will be the starting point for 2019.
Could you provide us details on FBM’s brand new cabinet for spin reel games, Shadow?
We have received very positive feedback in Mexico and we are planning to install more cabinets within the next few months. The game titles in that country are Xing-Fú - Fortune, Pharaoh's Legacy, The Vault Heist y Magic Tales, which include themed bonuses, free spin, and mini jackpots. Two other titles will also be available in the market soon. I am pretty sure that substantial advance will be made in this area in 2019. It is our top motivation for the year.
Which other FBM products will take center stage at the company’s agenda for 2019?
During the last few years, we have focused on developing the best technology for our products. With our new cabinets for spin reel games (Shadow) and bingo games (Galaxy), and our portfolio of online games, we hope to attract new European markets. We are also preparing other surprises for 2019!
What challenges, opportunities, and demands do you believe you’ll encounter in London and could become steady during 2019?
We are constantly challenging ourselves. London will be a great opportunity to look into the latest European trends. Even though we are very pleased with our innovations, we always get inspiration from this event, which helps the firm grow and do even better.