etway has signed a three-year deal to become a premium partner of AS Roma.
The deal will see the online bookmaker have their branding carried on the club’s training kit up to and including the 2020/21 season, and have access to wider advertising at the club.
Betway is a global online gambling company providing entertainment across a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.
Betway’s Anthony Werkman said: “We’re very excited to be partnering with a great club like AS Roma, in what is our first partnership in Italian football.
“Roma have a huge fanbase and we hope this three-year deal will give us some great exposure over the course of the next few seasons.”
AS Roma’s Director of Global Business Development and Commercial Operations Kaitlyn Colligan said: “We’re delighted to announce Betway as a Main Global Partner and look forward to seeing their name on our training kits this season.
“Betway are a young and ambitious brand with global aspirations and we are excited about working together to offer our fans exclusive competitions, access and insight from behind the scenes at Trigoria.”