International edition
October 16, 2021

For over USD 8 M paid in cash

Mr Green acquires Redbet and other Evoke Gaming sites

Mr Green acquires Redbet and other Evoke Gaming sites
"We are pursuing our strategy of nurturing a small number of strong brands that can work globally,"Per Norman, CEO of Mr Green commented.
Sweden | 12/19/2017

Mr Green has signed an agreement to acquire Redbet, Vinnarum casino, Bertil, and MamaMia. The company intends to expand Redbet in its existing and future markets.


he purchase price of the transaction, which is expected to be completed in the first quarter of 2018, amounts to USD 8 M and will be paid in cash. An additional purchase price of USD 1.8 M may be payable if certain conditions are met. The price is calculated on enterprise value (debt free basis). Mr Green is acquiring all shares in Evoke Gaming from Bonnier Growth Media.

The transaction will not have any impact on Mr Green’s EBITDA for 2018. There will be a marginally negative impact on cash flow for 2018. It will contribute positively to Mr Green’s EBITDA and cash flow as of 2019. The company expects to achieve synergies of USD 2.8-3.8 M per year with full effect in 2019.

Mr Green’s financial targets of an annual growth rate of 20 per cent and an EBITDA margin of 20 per cent by 2019 will be unaffected by the acquisition.

Redbet offers sportsbook, casino and poker, and holds a strong position, primarily in Sweden and the UK. Mr Green believes that Redbet has major potential to grow in parallel with Mr Green and develop into a global brand. Vinnarum casino commands a solid position in the Nordic region with a high share of returning customers. Bertil and MamaMia are bingo sites with loyal customers and a strong position in Sweden. Mr Green intends to continue operating Vinnarum casino. Bertil and MamaMia are considered to have the potential for continued expansion, primarily in the Nordic region.

“Evoke Gaming is an ideal fit for our business plan and strategy,” says Per Norman, CEO of Mr Green & Co. “We are pursuing our strategy of nurturing a small number of strong brands that can work globally. With Redbet and Mr Green, we have two immensely strong brands addressing different segments and we see a major potential to expand Redbet into our existing markets.”

“Evoke Gaming is on the threshold of a significant turnaround. Mr Green will give us the muscles to continue growing internationally in an effective manner,” says Fredrik Staël von Holstein, CEO of Evoke Gaming.

Fredrik Staël von Holstein will remain as head of Evoke Gaming’s operations after the transaction has been completed and will become a member of Mr Green Ltd’s management team in Malta.
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