therLevels’ expanded integration with Salesforce Marketing Cloud enables enterprise marketers to execute multi-channel campaigns by extending their existing Salesforce customer journeys with OtherLevels’ app push, interstitial, rich inbox and web push messaging channels. This allows a marketer to create complex customer journeys that can reach and engage audiences across multiple channels.
Each message channel leverages OtherLevels’ optimization, segmentation, event tracking, retargeting and split testing capabilities; as well as location services including beacons and geo-targeting. Existing Salesforce customers can now combine multiple message types within a customer journey, allowing marketers to reach and engage their audience wherever they are.
Utilizing the OtherLevels plugin within Journey Builder powered by Salesforce Marketing Cloud, enterprise marketers are able to leverage user data from both Salesforce and OtherLevels to reach a wide audience, including anonymous as well as opted-in and opted-out users.
“Salesforce Marketing Cloud is used by many of our customers. This enhanced integration will enable these customers to drive strong campaigns and outcomes across their audience, from top of funnel unknown visitors through to known users. This adds value to our existing clients, and opens new customer opportunities for OtherLevels. OtherLevels will continue to further expand this integration to ensure that OtherLevels offers an incredible messaging experience alongside Salesforce Marketing Cloud,” Brendan O’Kane, CEO of OtherLevels, said.