etIt was founded in 2013 and is offering Casino and Sportsbetting across three brands: Thrills.com, Kaboo.com, and SuperLenny.com. The company is licensed by the UK Gaming Commission and Malta Gaming Authority.
The brands are differentiated through modern and compelling user interfaces (UI) oriented around «Gamification»-techniques. As such, the groups technical profile is highly compatible with iGCs next generation gaming software, focusing on real-time data capabilities and engaging mechanisms for the end-user.
Through this agreement, BetIt expects to migrate their brands to iGC in October 2016, and the total annual contribution to the iGC platform is expected to be in excess of EUR 1 million. This is the 17th iGC agreement and the largest entered into in so far.
CEO Robin Reed said: "BetIt Group skyrocketed onto the scene through the launch of Thrills and SuperLenny. They have since gained a reputation for their excellence in design, front-end innovation and marketing. This agreement demonstrates that the iGC platform is attractive for existing iGaming companies with substantial revenues and ongoing operations, as it is for best of breed startups in the industry."
Thomas Backman, CEO of BetIt Group, remarked: "We have been following IGC from early days since we knew they had a very strong team in place. The platform is built on modern technology and with innovation at its core which suits us perfect since we also believe in innovation and in pushing the limits of what is seen as a good Casino and Sportsbook experience. We are certain that we, with the help of IGC, will be able to deliver an even better experience and product for our customers."