International edition
September 28, 2021

CORE Gaming games to go live with Paddy Power Betfair in May

CORE Gaming secures content deal with Paddy Power Betfair

CORE Gaming secures content deal with Paddy Power Betfair
CORE Gaming has entered into a game distribution deal with the recently-merged gaming giant Paddy Power Betfair.
United Kingdom | 04/22/2016

CORE Gaming has entered into a game distribution deal with the recently-merged gaming giant Paddy Power Betfair.

T

he agreement will initially cover five of CORE Gaming’s titles, including Scratch 4, Sky’s the Limit, Beehive Bedlam and 3 Card Brag.

The games are set to go live with Paddy Power Betfair in May, alongside the established casino, games and sportsbook verticals.

The initial roll out of five games marks the start of a long-term relationship between Paddy Power Betfair and the award-winning software house, with the launch of more content already being discussed for this year and beyond.

Incidentally, Paddy Power – which merged with Betfair earlier this year in one of the gaming industry’s biggest ever deals - was the first operator that CORE Gaming sold content to around a decade ago. Since then CORE Gaming has attracted partners such as Amaya, Sky Vegas and William Hill.

Justin Chamberlain, Chief Executive of CORE Gaming, said: “Paddy Power was the first customer we sold content to back in 2006 with our historic ‘Reverse Auction’ service. To have come full circle and now include them in our list of prestigious tier-one UK customers is a fitting milestone for our 10th year in the industry.”

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