CORE Gaming secures content deal with Paddy Power Betfair
The agreement will initially cover five of CORE Gaming’s titles, including Scratch 4, Sky’s the Limit, Beehive Bedlam and 3 Card Brag.
The games are set to go live with Paddy Power Betfair in May, alongside the established casino, games and sportsbook verticals.
The initial roll out of five games marks the start of a long-term relationship between Paddy Power Betfair and the award-winning software house, with the launch of more content already being discussed for this year and beyond.
Incidentally, Paddy Power – which merged with Betfair earlier this year in one of the gaming industry’s biggest ever deals - was the first operator that CORE Gaming sold content to around a decade ago. Since then CORE Gaming has attracted partners such as Amaya, Sky Vegas and William Hill.
Justin Chamberlain, Chief Executive of CORE Gaming, said: “Paddy Power was the first customer we sold content to back in 2006 with our historic ‘Reverse Auction’ service. To have come full circle and now include them in our list of prestigious tier-one UK customers is a fitting milestone for our 10th year in the industry.”
3 Oaks Gaming partners with StarVegas to expand in Italian market
CT interactive launches Hell's Hot 7's, a classic fruit slot with modern aesthetics
Onlyplay releases Fire Crown slot with high-volatility bonus mechanic
N1 Partners unveils new Goldex Casino brand, targeting tier-1 markets with over 5,000 games
CT interactive launches Hell's Hot 7's, a classic fruit slot with modern aesthetics
SOFTSWISS Game Aggregator adds CG Games, Champion, and Formula Spin to expanding portfolio
GLI returns as sponsor of the Gala Dinner for Regulating The Game 2026 in Sydney
SBC Summit 2025 to spotlight Africa’s gambling market with new conference track
