A Bet A launches live virtuals service

The service, called Betty VC, allows bookmakers to integrate 10 virtual sports including horse racing, dogs, and football in-shop with customized branding.

In addition to the fixed-odds betting markets, it also includes a progressive jackpot pool game, The Punter’s Jackpot, which gives customers the chance to bet into a pool for prizes of around £15,000 from a £1 stake.

Betty VC is expected to hold particular appeal to independent bookmakers, which have until now been priced out of the market for tailored virtual sports products.

The new product requires just an internet connection for deployment, or an optional PC unit for 4k ultra HD displays, and allows retailers to add their own advertising to the game’s screens. It will also include customer-branded, printable race cards to enhance engagement.

Another major advance is that customers are also be able to view the virtual channel on their own smart phones and tablets whilst placing their bets in the shop.

A Bet A Operations Manager Jason Hardman said: “Betty VC provides an inexpensive virtual games product which bookmakers can deploy with the minimum of fuss.

“Virtual sports have become an increasingly important part of bookmakers’ product mix and we wanted to create a service which offered full functionality while remaining accessible to all retailers.

“We are delighted to once again work alongside Kiron Interactive, as we know they offer an industry-leading suite of virtual games which have proved extremely popular with customers.