ounded in 2013, Oulala allows users to create their own fantasy football team and compete against their friends. Just relaunched as a monetized fantasy football platform, users can now compete against other players to win real money.
Unlike other fantasy football sites, where player points systems are based on 5-20 different criteria, Oulala implements a points system based on more than 70 different criteria. In addition Oulala has also unveiled an innovative ‘live coaching’ feature, something which is entirely new to the UK fantasy football market. This tool allows users to make in-play substitutions and team formation alterations in real time, making Oulala arguably the most realistic fantasy football game currently on the market.
Users of the platform are each provided with €100million in virtual spending money and can choose from over 2,500 players from multiple leagues, including the English Premier League, Spanish La Liga, French Ligue 1 and Italian Serie A.
Launched by Malta based entrepreneurs Valery Bollier and Benjamin Carlotti, Oulala has secured more than £1.5 million in investment to date from business organisations and business angels including the Maltese Ministry of Economy and Google – which rewarded Oulala as one of the most innovative start-up businesses of 2014. The business is set to close on a further £7m round of investment within the next twelve months.
One of those current investors is British businessman Graham Martin, who is about to become a shareholder via Cardinal House Group.
Having mentored and helped develop a number of successful international corporations in the gaming sector, Martin made the decision to invest in Oulala, citing the platform’s unique potential. Since investing in the business, Martin has come on board as Director and will now help lead the business as it continues in its quest to become one of the most successful daily fantasy football platforms in the world.
Martin said, “The Oulala team have developed the next stage in Fantasy Sports entertainment so it was without hesitation for us to invest in this business, particularly given their leadership and that they are experienced innovators in our sector.
He added, “Furthermore we expect to be launching Oulala Australasia before the New Year in conjunction with various existing Asian media partners."
The first and only daily fantasy football platform based on skill as opposed to luck, Oulala uses a unique scoring system, created using historical data provided by Opta and implemented by Oulala’s team of football analysts. The platform is also believed to be the first to offer users the opportunity to make changes in ‘real time’ as games are played.
Founder and CEO of Oulala, Valery Bollier, said: “Today, football fans are looking for the opportunity to interact and adapt in real time; they want to develop and prove their skills and, ultimately, be brought closer to reality. This is precisely what we launched Oulala to do.
“Our unique points system is one which sets Oulala apart from other fantasy football platforms out there. The system was developed by statisticians to make sure that the game is consistent with football players' real performances, individuals who understand which factors should be taken into account when we evaluate player performance. Perhaps surprisingly, this is something that has never been done before, despite the clear demand from consumers for a system which takes these additional factors into account. It is capabilities such as these which make Oulala the most sophisticated fantasy football platform available on the market.
“Now, our focus is very much on increasing our user base and overall presence in new markets – the UK being perhaps one of the most important for us. Within twelve months we hope to close on a further £7 million investment, money which will enable us to drive these plans further forward.”