Penn National set for social gaming expansion

The ‘Mobile Concierge’ and ‘Play4Fun Network’ products are due to go live at Penn National’s Hollywood Casino at Charles Town Races in the coming months, with the other properties expected to come online shortly after.

In addition, customer play of the SG Universe solutions at Penn National properties via iOS and Android devices is due to launch this summer.

“The launch of social gaming is an important strategic initiative for Penn National that we expect will enhance loyalty and retention of our customers, drive casino visitation and build engagement with our brands both on and off premises,” Penn National’s senior vice-president and managing director of iGaming, Chris Sheffield, said.

“We've spent a great deal of time developing our Marquee Rewards customer loyalty program, which includes nearly three million active regional gaming customers nationwide.

“We're looking forward to offering those customers in West Virginia, and other markets as they come on line, this social gaming offering, through which we'll be able to provide player rewards that can be redeemed at our physical casino locations.”

Jordan Levin, president of interactive at Scientific Games, added: “Penn National's adoption of our SG Universe product suite squarely addresses their strategic priority to create deeper relationships with their customers no matter where they are.

“This agreement, with one of the world's most successful land-based casino operators, is an exciting testament to the value the SG Universe creates for casinos to extend their brand online and through player smartphones and tablets.”