International edition
October 28, 2021

Tobias Brunner, Director of Marketing Operations, Sportradar

“Betradar’s Managed Trading Services is one of the stars of the year”

“Betradar’s Managed Trading Services is one of the stars of the year”
In a special sit-down with Yogonet, Brunner discussed Betradar’s expectations for the upcoming FADJA trade show, stressing that the company’s motto is “Make every appearance a successful one.”
Colombia | 03/27/2015

In a special sit-down with Yogonet, Brunner discussed Betradar’s expectations for the upcoming FADJA trade show, stressing that the company’s motto is “Make every appearance a successful one.”

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hat products will you be showcasing? Which one, in your opinion, is going to be the star of Betradar's booth?

Our product portfolio is constantly growing, as we believe it strengthens our position as the unique one-stop-shop provider for the sports betting and gaming industry. This highly diversified portfolio including the latest innovations of betting, streaming, sports data and gaming solutions will be presented at FADJA 2015.

Which one, in your opinion, is going to be the star of Betradar's booth?

Despite having numerous high quality products, Managed Trading Services is one of the stars this year. As the latest trend has been steering towards automation and outsourcing of live betting operations, this service meets the demands of the betting industry to the point. Managed Trading Services enables bookmakers to streamline processes and to increase their competitiveness by outsourcing labour intensive trading operations.

Also our Live Channel as well as our virtual products will be highly recognized. Virtual Football, Virtual Tennis and Virtual Racing are the most realistic products in the market. And all of them went mobile in our new designed mobile suite – simply built for betting.

What are your expectations for the trade show?

Trade shows on South American soil are always something special and of great importance for our company. We see this as a great opportunity to present our innovations closely to a large expert audience and address a broad target group.

Furthermore, FADJA is a great environment to talk to exhibitors, clients and potential customers to determine the potential for both new businesses and projects. Broadening our network and exchanging ideas lets us stay up to date on the latest developments in betting business and strengthens our partnerships. In addition to that, it can also be the first point of contact for future partnerships or collaborations.

Bearing in mind that Betradar’s participation at ICE was a success, do you feel more pressure on you to satisfy customer's expectations?

Overall it’s a positive pressure, most likely excitement. Everybody inside the company is looking forward to attending to these type of trade shows. We’re very excited about each and every event no matter if it’s ICE, FADJA or any other trade show where we’re showcasing our products at. Our philosophy is to make every appearance a successful one.

The secret of success for every show indeed lies in the product portfolio. We have very high standards when it comes to the development, realization and implementation of our products. We’re always striving to build products and deliver services of highest quality and make them the best available in the market.

As a result, our products are based upon a great amount of research and passion of every single employee in the phase of development. We analyze our clients’ demands, know exactly what they are looking for and design products in order to meet their expectations. Moreover as a company driven by innovation we know that meeting expectations is just not enough. We always want to exceed expectations and convince our clients with innovative solutions in order to bring their offer to the next level.

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