he Mexican company is one of the largest operators of casinos, bingo halls and sports betting venues in Mexico and provider of risk control services across SouthAmerica and the Caribbean.
Casino sportsbooks in countries such as Mexico, Panama and Venezuela can now benefit from the popularity of Inspired’s large range of virtual sports, such as horse racing, greyhound racing, soccer, speedway and motor racing. The sports are randomly generated to make each race or match unique and are transmitted to venues via a satellite feed. Inspired’s virtual sports are multi-platform allowing operators to expand the same high quality offering across mobile or online platforms in the future.
Steve Rogers, Managing Director for Virtual Sports at Inspired, commented: “Caliente is the leading entertainment company in Mexico and this partnership has enabled us to establish our virtual sports products in a significant new territory. Caliente’s broadcasting capabilities have opened up a number of brand new markets, which means that we are now live in 33 countries and licensed in a further 10. Latin America and Asia are key strategic markets for us in 2012 and to establish a partnership with one of the key operators in Latin America is a major achievement.”
Victor de la Fuente, Wagering Corporate Director at Caliente, added: “We’re really excited to provide Inspired’s virtual sports to our customers. Sports betting is very popular in many Latin American countries and we know the quality of the graphics and range of sports will be a winning combination in our casino sportsbooks. This proves our commitment to continually provide our patrons and partners with the best available products and services.”
Inspired’s world-leading virtual sports has been extremely successful with operators due to the wide range of sports and the cross-platform flexibility of the system, which generates in excess of us$ 7 billion of revenue and us$ 950 million gross win every year. Inspired has been supplying its virtual sports in venues, online and to homes via broadcast networks for over 10 years and recently launched its mobile version with Paddy Power. As a result of this success, Inspired’s Virtual Sports won Best Betting Product of the Year at the ICETotally Gaming Awards, held in London in January 2012.