he first day of the exhibition, which gathered the main international firms in London, showed a very good level of public during the whole day and did not seem to feel the impact of the international economic crisis, that during 2009 affected several events of the sector. Besides, 108 companies made their debut in the successful London show, showing the strenght of the event.
According to official data, the 20,000 sqm that comprise the two halls of Earls Court exhibition center, were occupied by a total of 425 companies, which allowed organizers to boost the international character that has always been a hallmark of this show. This year, almost 70% of the companies participating are foreign, so there are firms from 51 different counries.
As well as in previous years, the trade event again moved in part to ATEI event, also organized by Clarion Gaming, and kept the trend of a strong growth of the online gaming sector ICEi, in which dozens of international firms dedicated to the gaming business participated together with new developers, control entities and providers of services.
With regards to the public, it counted with a wide international presence, specially with representatives of the European market, howecer, there was a very small representation of Latin American operators.