International edition
October 17, 2021

An estimated us$ 18 million are spent on Polish sports

New Polish gambling laws likely to effect football shirt sponsorship

(Poland).- Football teams in Poland that are sponsored by online gambling brands could soon see a shortfall in advertising revenues after new legal restrictions were introduced in November.


ccording to the Wall Street Journal, an estimated us$ 18 million are spent on Polish sports annually by online gaming firms. Currently Unibet, Bet-at-home and BetClic have sponsorship deals with teams in the Polish football league. They may see their logos removed from shirts after new laws prohibiting gambling outside of casinos.

Last month Polish President, Lech Kaczynski, gave a seal of approval to a law that confines any form of gambling to licensed land-based casinos in the country. It followed a wave of corruption allegations involving MP’s alledgedly being bribed to lobby for reductions in tax for gambling firms.

If the ban is imposed on football clubs in Poland, then this may mean visiting teams from Europe may have to remove any gambling adverts from their shirts.

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