igaMedia expects to receive substantial cross-marketing benefits and enhanced leverage resulting from the strategic partnership. According to surveys completed by GigaMedia, the new offering will complement Everest’s poker and casino verticals, since a significant percentage of Everest’s players currently engage in sports betting.
"Victor Chandler is a sports betting legend with an enormous, thriving business and an unsurpassed reputation for honour and integrity," stated Bob Cahill, Head of GigaMedia’s gaming software business.
"We hit the ground running with a world-class offering addressing a multi-billion dollar market - we are absolutely thrilled and look forward to additional exciting opportunities with Victor Chandler going forward."
Victor Chandler CEO Michael Carlton said: "We are delighted to be working with GigaMedia. We are confident we can deliver a product to excite their current poker and games customers. The sports betting product will offer all popular sports in many European languages, and complement Everest’s superb poker and casino offering."
GigaMedia said that the launch of EverestBets.com would allow the company to deliver a broader, richer gaming and entertainment experience supported by two of the most popular and trusted gaming brands in the industry, Victor Chandler and Everest.