lga Pleguezuelos, Marketing and Communications Manager for Aristocrat Europe, explained: “Last year we increased the size of our stand to raise profile and incorporate a wider display of product. In 2008 Aristocrat is reaching further with the aim of getting our message across to visitors even before they walk through the doors.”
The company's outer presence at Earls Court incorporates a large exterior display hoarding as well as four eco-friendly ad-display bicycles which will be pedalled around the forecourts by green' men.
Pleguezuelos added: “Much of our pre- and at-show publicity campaign revolves around the colour green' to promote one of the many advantages of our new product offering. The bicycles are being co-sponsored by Intel, whose latest processor lies at the heart of Aristocrat's new platform.”