The online gaming group plans to increase brand awareness in the US market
PartyGaming signed US advertising agreement
(UK / US).- PartyGaming signed an exclusive agreement with Traffic Marketplace for the rights to resell advertising and sponsorship opportunities on the US facing versions of PartyPoker.com and PartyPoker.net.
2007-06-15
Reading time 22 seg
The online gaming group plans to increase brand awareness in the US market and generate revenues in compliance with the current legislation.
Calvin Lui, President of Traffic Master, said; "PartyPoker provides a tremendous opportunity for Traffic Marketplace advertisers to reach a highly-coveted demographic; young, affluent, entertainment-seeking consumers, in a uniquely captive user experience. The addition of PartyPoker.com and PartyPoker.net furthers our network's reach and enhances our rich audience profiles."
According to Score Media Metrix, Traffic Marketplace reached 108 million unique users, or 61 percent of the U.S. Internet audience in April 2007.
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